About the brand
Cafe Shaze is a well-established cafe and restaurant in Colombo with over 13 years of excellence. The brand had taken a break from its digital presence for nearly a year – but despite the gap, it still had a strong existing audience and recognition to build back on.
With an existing audience to reconnect with, the goal was to bring the Cafe Shaze experience back online through strategic marketing in Colombo, while rebuilding its presence across digital platforms.
Challenge
With the launch of a new restaurant location, Cafe Shaze needed to rebuild its digital presence from a dormant state.
The challenge was to reconnect with its existing audience, create awareness around the new location, while showcasing the brand’s dining experience while maintaining its brand identity.
Approach
We recreated the look and feel of Cafe Shaze’s experience through carefully crafted visuals, storytelling, and consistent creative direction.
The focus was not just on promoting food but also on capturing the emotions behind the brand – the ambience, dining moments, and overall cafe experience
To achieve this, we rebuilt the brand’s presence across Facebook, Instagram, and TikTok through a structured content strategy designed for modern cafe marketing in Colombo.
The content approach included:
- Lifestyle-driven content
- Menu promotions
- Voice-over reels
- On-camera storytelling
- Creative campaigns
- Brand-focused visuals
Additionally, a professional food photoshoot was conducted at the beginning of the journey to create a strong visual foundation. As a result, these assets helped establish a consistent look and feel across all platforms.
After several months of rebuilding the brand’s social presence, we introduced influencer collaborations to expand reach and connect with new audiences.
TikTok was launched from scratch with a strategy focused on Sinhala voice-over content, helping the brand connect more naturally with its target audience.
Results
Within 10 months, Cafe Shaze’s Instagram following grew from 11.8K to 13.1K organically, reflecting consistent audience growth and successful digital reactivation.
The brand also gained stronger visibility through video-led content, with high-performing reels reaching up to 23K views within 24 hours on Instagram and up to 40K+ views on TikTok.
Through consistent content creation, influencer collaborations, and strategic cafe marketing in Colombo, Cafe Shaze successfully rebuilt its online presence and reconnected with its audience.
