About the brand
Cyril Rodrigo’s is a leading example of restaurant branding Colombo businesses can look to, serving authentic Sri Lankan cuisine as a full-service restaurant. It’s also the parent hospitality brand behind Green Cabin, a pastry and café brand operating under the same group. Together, the two brands needed a coordinated approach. At the same time, each brand had to keep its distinct positioning within the wider hospitality group. As a result, the engagement became less about running two separate accounts and more about managing one hospitality identity with two distinct faces.
Challenge
The challenge was to support two brands within one hospitality group. However, each brand sat at a different stage of maturity. One needed an established digital presence that was sustained. The other needed brand identity and digital presence built from the ground up. Throughout, neither brand could lose its distinct character. As a result, this meant delivering restaurant branding Colombo businesses would recognize, alongside the cafe’s digital marketing, under a single coordinated strategy. Additionally, both brands needed to feel like part of the same family without either one overshadowing the other or losing its own voice.
Approach
Yellawt worked across both businesses. Specifically, the team delivered branding and digital marketing services tailored to each brand’s role within the group.
For Green Cabin, Yellawt delivered digital marketing support, managing the brand’s digital presence through content creation and ongoing social media activities.
For Cyril Rodrigo’s, meanwhile, Yellawt delivered a broader scope of work spanning both branding and social media marketing. On the branding side, the team handled brand identity development, visual branding, creative direction, and brand assets. On the marketing side, Yellawt led content strategy, social media management, campaign execution, and ongoing F&B digital marketing initiatives. Throughout, each brand was managed as its own project, with shared oversight to keep the wider group consistent.
Results
The engagement resulted in a cohesive brand presence across the hospitality group, with Cyril Rodrigo establishing a complete brand identity alongside a strong digital presence as the parent restaurant brand and Green Cabin maintaining consistent, engaging social media activity as its pastry and café counterpart. Together, the two brands now stand as a connected pair within Colombo’s hospitality space, each recognizable in its own right.
